Wafra

My fascination with Morocco’s vibrant spirit—its color, music, and energy, especially at night—sparked the creation of Wafra. In the lively streets, where lanterns glow and Arabic melodies fill the air, there’s a sense of يفاك نم رثكأ—“more than enough.” It’s not just about having what you need; it’s about celebrating abundance, joy, and the beauty of life in every moment.

Wafra was born to bring this feeling to the world. I wanted to create more than just a product—it’s a lifestyle that captures Morocco’s rich, joyful vibe. That’s why I built the first-ever online Moroccan street market: an immersive journey into the heart of Morocco’s culture. From handmade crafts to modern streetwear, traditional instruments to vibrant textiles, each piece tells a story of Morocco’s unique blend of heritage and modernity.

Through Wafra, I aim to share the Moroccan way of life—a life centered on abundance, joy, and living fully. It’s a reminder that we all deserve “more than enough.”