Bietjie Buffel
Picture a South African evening: the sun sets over the savanna, the air fills with the scent of wood smoke, and friends and family gather around an open fire. It’s time to cook game meat, share stories, and make memories. At the heart of it all is Bietjie Buffel—a unique buffalo sauce created to bring people together. Inspired by South African culture, where cooking over a fire is a cherished tradition, the sauce adds bold, tangy heat to every bite, enhancing the sense of community around the meal.
Crafted by Hennies Restaurant Group, Bietjie Buffel is more than just a sauce—it’s a celebration of South African flavor and hospitality. The packaging reflects this, with earthy tones and modern touches that tell the story of Africa’s wild beauty and Hennies’ innovative spirit. It’s a taste of South Africa in every drop, inviting you to share in a moment of connection, no matter where you are.
Packaging design • Brand identity • Illustration
Adobe Ilustrator • Adobe Photshop

